The Psychology Associated With Social Media Likes

Written by  //  August 11, 2022  //  Business  //  Comments Off on The Psychology Associated With Social Media Likes

When it comes to social media, likes are everything. They’re the currency of the internet, and they can make or break you. Just think about the last time you saw a post with a ton of likes – it probably made you feel good, right? And the last time you saw one with few or no likes? It probably made you feel bad.

That’s because we as humans are programmed to seek approval from others. We want to feel accepted and liked, and when we don’t get the validation we need from our friends and family, we turn to social media for it. That’s why platforms like TikTok, Facebook, and Instagram are so addicting – because they give us that hit of dopamine every time someone likes our post.


And now there’s a new app on the scene that is taking this concept to a whole new level – TikTok. The app is all about getting as many likes as possible, and users have even started buying TikTok likes from companies such as TokMatik to boost their profiles.

Some benefits of buying TikTok likes are as follows.

Standard benefits:

  • Increased visibility on the platform.
  • More people will be likely to watch your videos.
  • Gives your account a more “professional” look.

Emotional benefits:

  • Boosts your confidence and makes you feel good about yourself.
  • Helps you feel more accepted by your peers.

People can benefit individually in more ways than a business when it comes to likes, but commercial success is a financial gain. The more visible we can make our video on TikTok the more potential customers will see it. This has to make every business owner feel good. We are not all business people, though, and may find it worthwhile buying likes just to feel happy. We can still thank ourselves for many of the likes received. It is just that we needed a catalyst to get the post noticed in the first place.

It is satisfying to see likes and a following grow on social media. Daily, we can see the figure rise. It is what gets us up in the morning. There is nothing like the excitement of it. You could liken it to seeing a share price rise. Unlike a share price, though, likes can only go up as people rarely take them away again.

Why are people so obsessed with TikTok likes?

Well, it’s all about psychology. When you see a post with a lot of likes, your brain tells you that it must be good. And when you see a post with few or no likes, your brain tells you that it must be bad. So, people naturally want to get as many likes as possible to feel good about themselves.

Increasing Happiness and Profits

Increasing our likes either naturally or artificially can increase our happiness because we feel more accepted by the numbers. We no longer feel embarrassed at not having many likes. As a business, profits can rise in line with an increase in likes. And this is all because more people have got to see our video on TikTok as the likes have been accelerated for us by the company. Then have continued to rise after that initial investment.

Likes are infectious in a good way. More will tend to follow than lead. When a video has lots of likes it will encourage others to think that it is a good video worth watching. Okay, we do not want a false impression of how good it is, but then we can read up on what makes a good or bad video in the first place to keep our standards up.

Tips for making a good video for TikTok include:

  • Keep your videos short and sweet – no one has time to watch a long video on TikTok.
  • Use creative filters and effects to make your videos stand out.
  • Add music that will keep viewers engaged.
  • Be creative and have fun with your videos – the more entertaining they are, the more likely people are to like them.
  • Make sure your videos are relevant to your target audience.

So, the next time you find yourself scrolling through TikTok, take a moment to think about the psychology behind the likes. Likes are what will make social media, the individual, and businesses tick.

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