Future of mobile technology lead by Apple
The CEO of Apple Tim Cook has announced that the company has plans for AI and a cashless society. Mobile technology is becoming increasingly part of peoples everyday lives and if reports are to be believed it looks like Apple want them to become more so. The company have visons for a cashless society: “We would like to be a catalyst for taking cash out of the system, we don’t think the consumer particularly likes cash.”
However it does seem in the UK certainly, consumers are not quite ready to give up their cash just yet. Data from Cartridge Save found that only 30% of people in the UK have used Digital Wallets, with many people concerned about security. They did find 65% of people prefer tap-and-go services for small amounts instead of cash. However there were concerns for some about security and fraud and also how much could be spent if your card is stolen, even in a short amount of time.
It will probably only be a matter of time before changes shift and people accept being cashless, vending machines in the UK are also adopting card and contactless technology with 78% of people in the UK stating they would prefer tap-and-go payment options for parking machines and vending machines. Also by 2020 EU rules state that it will be compulsory for all parking machines to offer tap-and-go payments.
Whilst in Japan, the head of Apple has also been discussing their AI concept, describing it as “less C-3PO or Tony Stark’s J.A.R.V.I.S. and is more behind the scenes intelligent task manager.” He also said: “Artificial intelligence, or AI, crosses all products and is used “in ways that most people don’t even think about.”
Initially Siri was just considered a novelty, however when Google and Microsoft also brought out their own versions, it has become clear that these kinds of technologies are more than a flash in the pan. In fact at the moment Siri is lagging behind Amazon’s Alexa and Microsoft’s Cortana, they will have to focus on it and make some serious upgrades.
It looks like they will be focussing on the role AI plays across all of their products, not just Siri. Tim Cook commented: “We want the AI to increase your battery life and recommend music to Apple Music subscriber. As another example, AI could help you remember where you parked your car.”
So are you excited for the future of mobile technology?