Benefits of Single Sign On Solutions

Written by  //  January 10, 2018  //  Business  //  Comments Off on Benefits of Single Sign On Solutions

Everywhere that business is conducted online, log-in systems are necessary. For example, a customer signs in, fills their cart, and uses their saved payment information to complete the transaction. Because a log-in is necessary for almost every different service, even between those on the same network, it’s not unusual for an individual to have dozens of different usernames and passwords to access their numerous accounts across the web. While this is what people are used to, it’s not ideal – and that is where single sign on solutions (SSO) can change things.

What is SSO? It’s an access method spanning several independent, but connected, systems. What this means is, instead of a user having numerous unique log-ins for each separate service, they may be able to use a single log-in ID. Sometimes, this can mean that the user can simply use the same log-in credentials to gain access to each system – or, more conveniently, a single log-in session can automatically grant them access to any connected service as the user accesses it. More technical information can be found here.

The benefits of using an SSO solution are numerous. For the user, the convenience is the most obvious benefit. Without being interrupted, a user can navigate between several services quickly and easily, without the inconvenience of needing to log-in to each one. From a business perspective, creating such a positive user experience is an important aspect to building and maintaining a success. Other benefits include simplicity, efficiency, security, time, and resources. You can read some other opinions of the benefits here.

Efficiency is the main motivating factor of an SSO. It is the true benefit of utilising such a solution. From a business perspective, consider that several connected ‘shop fronts’ can be networked with a Single Sign On. Suddenly, customers are free to jump from page to page, viewing different products and different stores, without the hassle of needing to re-register and log-in. This, of course, leads to a positive user experience, repeat business, and more sales. Behind the scenes, the managers of these shop fronts now have a secure, network wide user access system – with only one set of private log-in information to store and protect. This also means, only one tech support system set up to deal with user enquiries.

In summary, smart utilisation of a Single Sign On solution can do wonders for any online service – particularly when they span over numerous different front-ends. Whether an end-user or an operator of an online business, good single sign on solutions can change the entire landscape of your online experience.

About the Author

View all posts by

Comments are closed.

Like Us On Facebook