Balancing the web and your business: indulging the online world

Written by  //  January 29, 2017  //  Business  //  Comments Off on Balancing the web and your business: indulging the online world

These days, it’s more important than ever for businesses to have an online presence. Even the smallest cafes or your local lawn mower shop benefit from having something out there. This includes your business, should you happen to run one. Unfortunately, running a website is an additional concern in one’s business life, one that might be already packed with different priorities and even greater needs than making sure people can find you on Google.

But it’s worth it

A website will generate sales, provide an easy way for your customers to reach you, and help grow your business. This is especially true in medium or large towns or small cities where people can struggle to find businesses that meet their needs. You might find your business online via Google’s services or directories as it is, but as the business owner, you want more control than that over your online presence!

The “hard” parts

So you want to start with a web host. There are so many options online that we won’t offer specific directions here: search for “web host” or “web host X”, where X is the region you live in, and you’ll surely find something with a price point you can afford. The important features for a small business are this: easy and affordable access to domain names, email to go with it, and a control panel.

Most control panels include out-of-the-box services (such as WordPress) that you can use to build your website with one click, pick a layout or template, and start writing. For a busy business owner, this is important: find a template that matches the website you want, and follow it!

The finishing touches

A domain name is key for making sure that people can find you and know you’re the real deal, that it’s your brand. This also provides you with a professi

These days, it’s more important than ever for businesses to have an online presence. Even the smallest cafes or your local lawn mower shop benefit from having something out there. This includes your business, should you happen to run one. Unfortunately, running a website is an additional concern in one’s business life, one that might be already packed with different priorities and even greater needs than making sure people can find you on Google.

But it’s worth it

A website will generate sales, provide an easy way for your customers to reach you, and help grow your business. This is especially true in medium or large towns or small cities where people can struggle to find businesses that meet their needs. You might find your business online via Google’s services or directories as it is, but as the business owner, you want more control than that over your online presence!

The “hard” parts

So you want to start with a web host. There are so many options online that we won’t offer specific directions here: search for “web host” or “web host X”, where X is the region you live in, and you’ll surely find something with a price point you can afford. The important features for a small business are this: easy and affordable access to domain names, email to go with it, and a control panel.

Most control panels include out-of-the-box services (such as WordPress) that you can use to build your website with one click, pick a layout or template, and start writing. For a busy business owner, this is important: find a template that matches the website you want, and follow it!

The finishing touches

A domain name is key for making sure that people can find you and know you’re the real deal, that it’s your brand. This also provides you with a professional-looking domain name for your email address.

There are many online resources that can help you figure out how to build and improve your online presence efficiently. For example, there are online courses that’re scarcely longer than a couple YouTube videos. If you’re willing to spend your coffee break or a little time at home (as you probably are if you’re reading this article), then it’s worth learning as much as is reasonable this way.

In summary, the simplest ways to ensure your small business website helps your small business, without hindering you as its owner, is to get the fundamentals right. A solid domain name, a good email address, and a web host that makes your life easier: all of these are the building blocks of a simple, effective and truly quick-to-run website.

onal-looking domain name for your email address.

There are many online resources that can help you figure out how to build and improve your online presence efficiently. For example, there are online courses that’re scarcely longer than a couple YouTube videos. If you’re willing to spend your coffee break or a little time at home (as you probably are if you’re reading this article), then it’s worth learning as much as is reasonable this way.

In summary, the simplest ways to ensure your small business website helps your small business, without hindering you as its owner, is to get the fundamentals right. A solid domain name, a good email address, and a web host that makes your life easier: all of these are the building blocks of a simple, effective and truly quick-to-run website.

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